General Glossary
Company-, org-, capital-, and real-estate-level vocabulary. Different from docs/marketing/glossary.md (which is brand-voice/customer-naming) and from any product-domain glossaries inside docs/business/.
If a term is here AND in another glossary, the more specific one wins for that context (marketing voice → marketing/glossary.md; product rule → business/<domain>/).
Brand and identity
| Term |
Meaning |
| Metrognome |
The customer-facing brand. Always lowercase g: Metrognome, not MetroGnome (per project root CLAUDE.md). |
| MG |
Internal abbreviation. Used in building IDs (MG1, MG2/3, …), entity codes, file naming. Not customer-facing. |
| obsessed with practice |
Internal tagline / operating mantra. Not currently a customer-facing slogan. |
| Metrognome Holdings |
The corporate parent. Formed 3/30/2023. Member never sees this name. |
Org model
| Term |
Meaning |
| Pillar |
One of the three operating divisions: Development, Studios, SESHN. See pillars.md. |
| Development |
Pillar 01. Capital + Real Estate + Build-Out. Source · Build · Steward. |
| Studios |
Pillar 02. Physical Field Operations. Stabilize · Operate · Engage. |
| SESHN |
Pillar 03. Online Practice Community. Built on Mighty Networks. Grow · Program · Connect. |
| The Platform |
Centralized Shared Services across all pillars. Enable (Tech) · Brand (Marketing) · Govern (Finance + Admin). |
| Kit of Parts |
Defined space standards, FF&E specs, brand-aligned design + build playbook. A Development pillar artifact — turns each new build into a repeatable process. |
| City Manager |
Field-ops role within Studios pillar. Owns day-to-day at one or more buildings in a city. |
| Physical Bridge |
The deliberate cross-pillar function connecting SESHN community to Studios in-person experiences. |
Real estate + entities
| Term |
Meaning |
| Metrognome Holdings, LLC |
The aggregating HoldCo. Formed 3/30/2023. Owns 3 buildings directly + GP equity in per-property SPEs. |
| Metrognome, LLC |
The operating brand entity. Customer transacts with this. Holds master leases on currently-leased buildings. |
| Sparky Mack, LLC |
Legacy operating sub-unit holding 4 PDX buildings (MG4/5/6/8). Phasing out as leases convert to owned RE. |
| 6025 E Burnside, LLC |
Per-property SPE for MG9 Mt. Tabor. |
| 676 Church QOZB / QOZF |
SPE pair for MG10 Cherry City (Salem). QOZB = Qualified Opportunity Zone Business. QOZF = Qualified Opportunity Zone Fund. |
| 720 Flanders QOZB / QOZF |
SPE pair for MG11 Carriage Tower (Flanders / NW PDX). |
| SPE |
Special Purpose Entity. Per-property LLC isolating a single building's economics + capital stack from the rest of the portfolio. |
| QOZF |
Qualified Opportunity Zone Fund. Federal tax-advantaged investment vehicle for designated opportunity zones. Used selectively by MG. |
| QOZB |
Qualified Opportunity Zone Business. The operating entity inside a QOZF structure. |
| GP equity |
General Partner equity. Holdings retains GP-level ownership in every per-property SPE alongside outside LPs (Limited Partners). |
| LP |
Limited Partner. Outside investors in per-property SPEs. |
| NOI |
Net Operating Income. 2025 portfolio NOI = $555K. |
| M2M |
Month-to-month. Used for membership terms ("M2M membership") and for some master leases ("M2M master lease, MG2 + MG8"). |
| Stabilized |
A building at steady-state occupancy (typically ≥90%). Portfolio is currently 100% leased / fully stabilized. |
| Day-one stabilized |
A new building that opens with full or near-full occupancy via pre-leasing or migration. MG11 was day-one stabilized. |
| Lease-up |
Period after opening where a building is filling vacancies. MG underwrites migrations not lease-ups. |
| Migration |
Closing a leased location and moving its members to a newly-acquired owned building in the same neighborhood. The Sparky Mack → owned-RE strategy. |
Buildings (canonical names)
| ID |
Customer-friendly name |
Where |
| MG1 |
Brooklyn |
SE Portland · Brooklyn |
| MG2/3 |
Ladd's Addition |
SE Portland · Ladd's |
| MG4 |
Reed |
SE Portland · Reed |
| MG5 |
Tilikum |
South Waterfront |
| MG6 |
Slabtown |
NW Portland · Slabtown |
| MG7 |
Cully |
NE Portland · Cully |
| MG8 |
Buckman |
SE Portland · Buckman |
| MG9 |
Mt. Tabor |
E Portland · Mt. Tabor |
| MG10 |
Cherry City |
Salem |
| MG11 |
Carriage Tower |
NW Portland · Flanders |
Capital + finance
| Term |
Meaning |
| Embedded upside |
Annual rent growth that materializes naturally as legacy members renew at current asking rates. ~$55.5K/yr (3.1%) at April 2026 portfolio. |
| Standing escalator |
The $5/month per-studio per-year rate increase every existing member receives, regardless of current rate. |
| Asking rate |
The current rent for new leases at a building. Updated as market moves. Members transition to current asking on M2M renewal. |
| Rent roll |
Spreadsheet of every leased door + current rent + market rent + growth potential. Lender-facing artifact. |
| Refinance |
Replacing existing debt on a building with new debt, typically at better terms. MG9 was refinanced Q1 2026 via Standard Insurance. |
| OnPoint Community Credit Union |
Lender currently in conversation with MG re portfolio financing. Howard Weinman is the contact. |
Customer + product
| Term |
Meaning |
| Member |
Anyone with an account. Used for both Monthly Members and Hourly Members. |
| Primary Member |
Per Membership Agreement, the individual with verified identity who controls the Metrognome account. |
| Monthly Membership |
Month-to-month subscription granting exclusive access to a designated Artist Studio. The lockout product. |
| Hourly Membership |
Ongoing account permitting per-Session Hourly Studio bookings. Pay-per-use. |
| Artist Studio |
A private studio assigned exclusively to a Monthly Member. Customer-facing name for what staff/agents call a "lockout." |
| Lockout |
Internal term for a monthly studio. Used in code, business docs, and ops. Customer-facing equivalent: "Artist Studio." |
| Hourly Studio |
A non-exclusive, time-bookable studio. Customer-facing name. |
| Session |
A specific block of time reserved at an Hourly Studio. |
| Credits |
Promotional booking credits, not gift cards per Membership Agreement Exhibit B. Redeemable only for hourly bookings. Expire 18 months after purchase. 1 credit ≤ $1 in value. |
| Safestor |
Third-party equipment insurance offered to Monthly Members only. MG collects the premium and forwards to the insurer. |
| Lease (membership) |
Avoid this word at the membership level. We sell memberships, not leases. (Master lease at the building level is a real estate concept; not the same thing.) |
Roles + governance
| Term |
Meaning |
| Managing Partner |
External-facing title for Paul Troiano. Used in the OnPoint deck and partnership outreach. |
| CEO / President |
Paul Troiano. Internal-facing title. |
| CTO |
Aaron Hogan. Owns the Platform / Enable function (all technology systems). |
| Community Management Director |
Juan. Pillar 02 (Studios) field-ops leadership. |
| Director of Operations |
Nic. Cross-org operations leadership. |
| PuddleTown / PLN |
Predecessor entities rolled up into Metrognome Holdings on 3/30/2023. Pre-2023 origin context. |
| Asana MG.com project |
The canonical task tracker for product work. Backlog lives here, not GitHub Issues. |
Operational
| Term |
Meaning |
.com |
Internal shorthand for the proprietary Property Management System. Distinct from public website (metrognome.com). The PMS is the system that powers monthly + hourly bookings, member accounts, payments, access. |
| PMS |
Property Management System — both the term-of-art and an internal abbreviation for the same .com system. |
| Eplex |
Door / lock vendor terminology referenced in field-ops notes. Programming codes + slot management. |
| CM |
Community Manager (field-ops role within Studios pillar). |
| Tour |
A pre-membership facility walkthrough. Booked through the platform; tracked as a distinct entity. See docs/business/tours/. |
| Inquiry |
Pre-tour interest captured via a contact form, lead-capture LP, etc. See docs/business/inquiries.md. |
See also