Skip to content

Marketing

Brand voice, ICP, positioning, KPIs, paid-channel strategy. Source of truth for marketing copy/ad/content skills.

Structure

Everything is organized under system/, a five-layer map of the marketing system. Start with system/README.md for the big picture, then the layer that holds what you need:

  • system/1-foundation/ — the Four Fits, plus icp.md (ideal customer profile), positioning.md (how we differentiate / displacement frame), glossary.md (names, terms, what to call things)
  • system/2-growth-model/ — North Star and inputs, plus goals-and-kpis.md (what we measure), cold-start-fill-playbook.md (filling a new market), guardrails.md (what not to do / agent autonomy)
  • system/3-engine/ — acquisition motion and channels, plus customer-journey.md (funnel stages), paid-meta.md (Meta ads playbook), creative-log.md (live creative record), mms2026.md (Make Music Salem campaign), diagrams/
  • system/4-learning-system/ — measurement and experiments, plus runs/ (periodic ad/marketing retros)
  • system/5-execution/ — cadence, roles, and per-market cold-start-instances/
  • log.md (here at root) — the running marketing changelog
  • Voice and tone live in the mg-voice skill (.claude/skills/mg-voice/)

Authority

Reference. Marketing skills (copywriting, ad-creative, paid-ads, content-strategy) read from here as ground truth.